Sonor Audio

Music and sound are at the heart of our designs. We don't try to tame it. We build the stage for the performance

You Can’t Patent Quality…     But You Can Own It

Our marketing strategy to date has been word of mouth. We believe that you hear our loudspeakers, you’ll be convinced.

This has served us well & our reputation and market has grown over the 25 years we have been manufacturing loudspeakers.

We are now looking to expand beyond our shores. We are looking for international and local partners that will take Sonor Audio to the next level.

Ideally, we are looking for enthusiastic, dedicated and knowledgeable partners preferably on the small to medium size. Our production involves a lot of time & labour. So we are looking for knowledgeable people who know audio & will demonstrate our speakers to their full potential.

For local partners, buying product made in South Africa makes so much sense. We are still able to service speakers we made over 20 years ago. The value for money component is HUGE. Our speakers often compete against imports costing two to three times our local price. Every time you sell a Sonor speaker you are supporting local jobs and we all know how vital that is.

Our focus is to produce loud speakers that are able to project all the natural resonances, transients and spacial information inherent in the ‘picture’ the musician has created.

How do we achieve this standard from the tip of Africa? Well, this is not easy to answer & you will have to have an open mind.

The South African market is saturated by many audio brands beyond our shores. South Africa is not generally (incorrectly) perceived as a hub of high quality manufacturing. Many local buyers are brand conscience and by default will consider any imported audio products of a better quality than local supply. So for us to make an impression in our local market, we have to be better, much better than imported competition.  If we release a speaker that does not compete very favourably against imports, it just fails. So the bar has been set extremely high & we believe we have succeeded in meeting the challenge for over 25 years.

As an example, many musicians of note (pun intended) make use of custom hand built instruments and not mass produced ‘high end’ instruments?

So, here’s the big deal, what differentiates between a loudspeaker that is designed to impress and sell on first impression versus a speaker that is true to natural reproduction? The simple answer is quality. Quality costs, but can it be affordable?  Sonor Audio is uniquely positioned to deliver a complete quality package at reasonable price because we are small enough to attend to every detail. Saving money & cutting corners to satisfy investors is not an issue or priority for us.